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Tuesday, March 5, 2013

Flip Vision Productions Films Promotional Videos

It has been nearly four years since Lifemoves filmed a promotional video.  The first one was completed by Capilano University students because I was finalist for the North Vancouver Chamber of Commerce's Young Entrepreneur of the Year in 2009. 

 We found out about Flip Vision Productions through regular patronage at a Starbuck where Flip Vision's founder Jomari Dumalasa is a barista. Although their primary niche is wedding photography and video, I was impressed with their talent and professionalism.  After several conversations we decided to work together to build a repertoire of videos to help promote Lifemoves® Health and Rehabilitation.  

Jomari came several weeks before to discuss a plan, see the facility and figure out his equipment needs which included lighting and a boom. With only a week notice were able to pull together ten enthusiastic clients to assist us with this project. Our concept was to film both activity and testimonials so that we could use the footage for several videos including a main promotional piece.  Flip Vision came early to set-up and reconfirm what type of shots we were looking for.  I found it challenging to articulate my vision and trust it would come out on film, however I gave over the creative reins to Jomari and Neil. We decided to recruit current and past clients for starring roles. Who better to speak about Kinesiology and its benefits than our own clients?

Filming started at 2:00 PM on Sunday February 24th with clients rolling in just before their call times.  Through clients in the film industry I have heard that you can be called to set early but spend hours waiting before your turn; we avoided this by scheduling everyone in 30 minute session times.  The afternoon stretched into the mid-evening with sushi delivered for dinner. Although it was along day the rewards were seeing see clients whom we hadn’t seen in awhile, getting reacquainted with them and hearing how their lives have benefited from Kinesiology sessions at Lifemoves.

With our videos I really want to be able tell stories about what brings our clients to Lifemoves and how we have helped them get moving for life. I expressed to Jomari that it is important for potential clients to really connect with our current clients and feel inspired by them.  Flip Vision Productions didn’t disappoint. On Monday evening I had a draft in my inbox available to show to those who participated for feedback which was phenomenal!  After several rounds of feedback, yesterday we received our second draft which is very close to being finalized for release by March 12th. 

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